After having built 0ver 250 remote marketing teams, I can tell you one thing for sure. You can’t tell the importance of a good brand until you no longer have it. A good brand makes your ads convert better. It helps you close more deals. It puts you in front of high-net-worth clients. It gets you to speak to a company's higher ranks.

After having built 0ver 250 remote marketing teams, I can tell you one thing for sure. You can’t tell the importance of a good brand until you no longer have it. A good brand makes your ads convert better. It helps you close more deals. It puts you in front of high-net-worth clients. It gets you to speak to a company's higher ranks.

SEO has been around for over 25 years, but for some reason, it’s still one of the less-understood marketing tools out there. I remember selling SEO in 2012, and people could not wrap their heads around that 98% of all Google searches end on a site on the first search-result page.

Building a brand from scratch can be a daunting task, but it’s also a very fun process.

But what happens if you delegate your content creation, web presence, and marketing to a new person or a third-party agency without giving them strict guidelines?

The answer is simple: mayhem!

Can you believe that I only started doing SEO for my businesses five years after I created my first website? And the funny thing is that I was spending thousands of dollars a month on Google and Facebook Ads.The sad truth is that I knew that SEO was important, but I didn’t like the idea of putting in “all that upfront work” without seeing immediate results.

Before COVID19, remote work seemed more like something that belonged to digital nomads, working on hammocks in Bali.

I remember at the end of 2018, some of my former co-workers who still worked their 9-5 jobs in a big downtown office could not believe that I was making more money than them working from my house.

Over the course of a decade, I started countless brands, but only after five years of becoming a serial entrepreneur I was able to pinpoint the reason why some of them took off, and some of them fell flat: Their brand story.

In my 12 years of being a business owner, I created three brands:

Gold Rush Social (my marketing agency)

The Remote CEO (my consulting firm

Deniero B (Which is my name… and my personal brand)

Choosing a brand name is an art as much as a science. On one end, you want to make sure that it rolls off your tongue and that it’s memorable. On the other, you also want it to (possibly) convey a message on its own.

Your brand’s identity is the collection of traits that brands use to communicate and interact with their market.

A strong brand identity attracts the right customers and repels the wrong ones.

While a weak brand identity doesn’t resonate with anyone and makes it very hard for a business to create a connection with its clients.

Building a brand on social media is kind of like walking into a big house party and trying to stand out from the crowd.

The people are already there. They are in the mood to mix and mingle. So the only thing you have to do is talk about something that resonates with them and keep on engaging with them until more and more of them gather around you.

In 2010 I was sitting down in my college library with a good friend and started designing a logo for our new business. We were young, and our lack of experience drove us to focus only on logo design and brand name… Needless to say, we failed before we even took off.

Fast forward 13 years, and I’ve scaled two e-com brands, one digital marketing agency, and consulting firm.

So if you’re wondering what makes a good brand, you, my friend, are in the right spot. In this blog post, we’ll talk about your brand personality, your brand voice, the partnerships you’ll have to make, and much more.

You just started your business, or maybe, you already have one, but you want to build a brand for yourself. Building a brand from scratch may take some time, but rest assured, you are in the best spot. When I transitioned from owning a digital marketing agency to consulting, I knew I had the perfect opportunity to create something that could resonate with my ideal clients.

Building a brand is not rocket science. But since the words “brand” and “branding” get thrown around a lot, we need to clarify a couple of things.

First off, a brand is a series of traits that your market should recognize and hopefully associate to a positive experience or emotion.

If you think of a business as one of your acquaintances, a brand would be their personality. What do you expect from them? What do you think when you hear their name?

In today's digital age, content marketing has become an essential tool for law firms to build their brand, establish thought leadership, and attract new clients.

With the rise of AI-powered language models like Chat GPT, it's easier than ever to generate interesting and informative content. However, as important as it is to leverage technology to streamline content creation, law firms must also remember the importance of infusing their content with personal experiences and real-life stories to make it more relatable and human-like.

Marketing a law firm doesn’t have to be hard. In this post, we’ll show you the nine pillars you and your team need to work on to stand out for your competitors and hook your potential clients into your digital ecosystem.

If you tried to sell a service or a product and got poor results, it's probably because you still have to build a brand for your business (or yourself.) In this post, I will show you the…