Brand Building: A Strategic Blueprint with Stephen Houraghan
Stephen Houraghan, a seasoned brand strategist and CEO of Brand Master Academy, combines his finance and business acumen with expertise in design and marketing to pioneer proprietary brand-building systems.
His processes and systems, shared through Brand Master Academy programs, a podcast, a YouTube channel, and the growing Brand Strategy Community, have empowered countless businesses worldwide.
This is what we talked about during our conversation.
Stephen’s background. How it all started for him.
Stephen discusses a couple of significant mistakes he often observes in both new and moderately successful businesses, emphasizing key practices they should avoid.
He elaborates on the potential drawbacks of niching down excessively, underscoring that overly narrowing your focus might hinder achieving desired outcomes.
Stephen also shares his perspective on the strategic approach to selecting a niche when starting out. He considers whether it's more prudent to concentrate solely on one niche from the outset or to explore a couple of niches initially.
He talks about his business plans for the future.
You can find Stephen on LinkedIn. You can also check his website.
