Content Marketing With Rachel Hernandez
Rachel Hernandez has been a digital content creator and strategist for close to a decade.
In 2016 she launched The HOTH’s content department, leading in-house teams and 700+ freelancer writers to produce over 20,000 pieces of content per month.
She’s currently The HOTH’s Director of Brand Strategy, where she develops all marketing content, public relations, and often acts as a brand ambassador.
This is what we talked about during our conversation.
Rachel's background. How it all started for her.
Rachel emphasizes the significance of SEO and its impact on website visibility, attracting organic traffic, and improving online presence.
She shares her experience of incorporating contractors into her ecosystem, highlighting the benefits of collaboration and leveraging specialized skills to achieve business goals.
Rachel discusses the strategic utilization of AI within her company, exploring how they leverage artificial intelligence to optimize processes, enhance decision-making, and drive overall efficiency.
She talks about her business plans for the future.
You can find Rachel on LinkedIn and Instagram. You can also check her website.