ScalingSaaS: Determ Rebranding Story with Igor Kranjcec

Igor is Head of Marketing with 8+ years of experience in B2B SaaS and digital products.

Through his experience, he grew his expertise in strategic and product marketing, brand development, lead generation, and team leadership. A customer obsessed, marketing and product enthusiast that combines marketing creativity with analytical approach to help companies grow their business.

This is what we talked about during our conversation.

  1. Igor's background. How it all started for him.

  2. Igor shares ongoing market activities and discusses the strategies he has implemented.

  3. He opens up about the lessons he has learned from unsuccessful attempts, providing valuable insights for our listeners.

  4. Igor emphasizes the importance of awareness in the market and highlights the SEO tools he has utilized to stay ahead.

  5. He talks about his business plans for the future.

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    Deniero Bartolini

    Deniero Bartolini is a digital entrepreneur, author, and coach. He regularly runs seminars on online marketing, remote team management, and productivity for government-funded organizations and countless small to medium size businesses.

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