Deniero B.

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The power of franchises with Peter Taunton

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Peter Taunton is an entrepreneur and founder of several fitness brands.

He grew up in Willmar, Minnesota, and quit college during his junior year after a business statistics class left him frustrated and in debt. Peter excelled in racquetball, which led to his first health club ownership opportunity. He later founded Snap Fitness, which has grown to 2,500 locations in 26 countries. He also founded 9Round, Farrell’s, YogaFit, STEELE Fitness, and Fitness On Demand. Peter believes in providing affordable financing, world-class support, and a management philosophy to his franchise owners. He was named Ernst and Young “Entrepreneur of the Year” in 2010.

This is what we talked about during our conversation.

  1. Peter's background. How it all started for him.

  2. He talks about his remote business growing fast, especially during and after covid.

  3. Peter shares the hiring process and his expectations with his remote hires.

  4. He shares how he keeps the culture of the remote business alive.

  5. He talks about his business plans for the future.

You can find Peter on Instagram and Twitter. You can also check his website.

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