Turning Innovation Into A Science with Tony Ulwick
Tony Ulwick is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation(ODI) process, and the founder of the strategy and innovation consulting firm Strategyn.
Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average.
Tony’s been Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best selling books like “What Customers Want and JOBS TO BE DONE: Theory to Practice.
This is what we talked about during our conversation.
Tony’s background. How it all started for him.
Tony shares valuable insights on how failure at IBM sparked his passion for innovation, leading him to establish his own consultancy.
He discusses scaling a business in the 1990s and how timeless business principles apply today.
Tony discusses his journey from IBM to launching his own consultancy, sharing key lessons learned from an IBM product flop.
He talks about his business plans for the future.
You can find Tony on LinkedIn. You can also check his website.