B2B marketing on social media - How to get started
Intro
If you are looking for a way to get started with B2B marketing Strategies on social media, you are in the right spot! This post will show you the top B3B lead generation methods our clients have been using to drum up quality phone calls and create engaged communities around their services in 2022.
The price of digital ads skyrocketed in the past year, leaving many businesses with paper-thin margins, or even worse, at a loss.
Running ads can feel like you are wasting cash like never before…
Strategy one - organic cold outreach.
B2B service businesses can combat this trend by focusing on one simple strategy: community building through organic outreach.
As a B2B service business, you cannot rely solely on paid traffic to fill your calendar with quality phone calls and bring in revenue.
Instead, set up a low-cost outreach system that will work in the background to get you sales calls (and even press! More about this in another post,)
See... the beauty of organic outreach is that it's not contingent on your competitors or a third-party algorithm.
You don't have to bid on keywords or pay for visibility.
Each trained appointment setter can handle up to 300 daily messages on multiple platform
You're only limited by the number of messages you can send out on that platform (i.e., Facebook allows about 110 messages per day per account)
Your team simply starts meaningful conversations with well-researched leads.
Then, when the prospect is ready to speak, your team will book them into your calendar.
But what if your prospect is not ready to commit to a call?
In that case, you can lengthen the sales cycle by inviting them to a private group where your team will post relevant content and engage with them.
Strategy two - warm outreach to your email list
Another strategy that works just as well is warm organic outreach to your existing email subscriber list.
This is not the same as a newsletter, as you are trying to spark a mini conversation to learn more about their needs and goals.
If you have an email list with more than 100 people, you may be sitting on a gold mine and you don’t even know it!
The main objective of this strategy is to attract your subscribers to a more intimate environment.
Just like the scenario above, invite your buyers to a private Facebook group where they can communicate their issues or ask questions.
This strategy works extremely well for service businesses like accountants, lawyers, solar contractors, financial service businesses, and any other vertical where additional information is not only helpful but required to make a purchase.
The more complex your offer is, the more your prospect may need time to understand it. Taking your prospects to a group is the best way to educate them and motivate them to take action.
Your first outreach message can go something like this, "Hey Carla; It's Deniero from XYZ accounting. I saw you signed up for our newsletter earlier this month, so I'd like to invite you to our exclusive group for small business accounting. It's 100% free to join, and our experts are there to answer any questions you may have. Can I ask you what your 12-month business goal is?"
Then once the subscriber answers, you can say something like, "That's great! So many people in the group have similar goals to yours. We'd love to help you too. Here's the link to join: [insert link]."
Follow up and nurture your leads with Facebook Groups and your CRM
Consumers are smart and can sense a sales pitch from miles away. But if you lead the conversation with value, you'll have a much easier time building a community that will buy from you in the long run.
As your calendar fills up with calls, you must use a CRM to keep track of all conversations and follow-ups.
Most prospects won't book a call until the 6th or 7th touchpoint, so if you or your team sends hundreds of messages daily, you need a tool to keep organized.
Don’t let great opportunities slip by. Be proactive and sign up for a CRM. That’s the only way to manage multiple daily meetings and follow ups.
At the Remote CEO, we use FlowChat to manage the conversation flows that happen on LinkedIn, Facebook, and Instagram. But once the leads book a call, we transfer the account to Hubspot CRM.
Last thoughts
In a nutshell, paid ads are a great way to reach your audience at scale, but only if you are prepared to invest tens of thousands of dollars to do testing and break through the noise.
Instead, if you want a more direct approach, outbound messaging campaigns are cheaper and more reliable than any other method.
There is one caveat, though. You need to manage your appointment setters. They are real people, and just like you and I, they will have good and bad days.
So it's up to you, the leader, to guide them, motivate them, and give them the right direction.
If you are looking for a reliable way to bring in clients and build a community that will buy from you, send me a quick message from the contact page, and my team or I will get in touch with you.
