As a consultant and former owner of a successful digital marketing agency, I can tell you that advertising works… but there is a time and a place for it. In fact, one of the biggest challenges I faced when I first launched my agency was dealing with new businesses that expected to grow their brand overnight solely with Google or Facebook ads.

As a new or even experienced layer, marketing your law firm can be a challenge, especially when it comes to standing out in a crowded market.

While lawyers have traditionally relied on referrals and word of mouth to generate business, today's digital landscape requires a more proactive approach to marketing.