In the contemporary landscape of business, the intersection between sales and marketing stands as a critical juncture where strategies merge to drive successful lead generation.

In the dynamic digital landscape, understanding the fundamentals of Search Engine Optimization (SEO) is paramount for anyone seeking online visibility. This blog will delve into the core aspects of SEO, unraveling the intricacies of on-page and off-page strategies, the pivotal role keywords play, and the ever-evolving algorithms and ranking factors

In the dynamic landscape of digital marketing, mastering the art of Search Engine Optimization (SEO) is indispensable for businesses aiming to thrive online. As the digital realm evolves, so do the strategies and tools integral to SEO success.

In the dynamic realm of digital marketing, the art and science of Search Engine Optimization (SEO) are continually evolving. Staying ahead of the curve is not merely a choice but a necessity for businesses seeking to thrive in the online landscape.

In the dynamic realm of digital marketing, the art and science of Search Engine Optimization (SEO) are continually evolving. Staying ahead of the curve is not merely a choice but a necessity for businesses seeking to thrive in the online landscape.

Out of all topics I’ve discussed on my blog, confidence is probably the one that’s dearest to me. And since I’ve used NLP to boost my confidence, I want to show you how I did it. But before we do that, let me tell you more about my situation.

If you have been spending hours every week trying to get visibility on social media platforms like TikTok, Instagram, or Linkedin, good for you! It means that you know the importance of capitalizing on your market’s attention.

But if you have been neglecting Search Engine Optimization in the process, you are missing out on a much more valuable tool.

Neuro-linguistic Programming is a set of mental tools and practices that were developed in the mid-1970s. But in the past years, NLP techniques have been used in business (especially in sales and productivity) to help entrepreneurs get over common hurdles.

I started my business in 2012 and after a few years of finding myself making the same mistakes (mainly due to poor habits and bad planning) I decided to give NLP a try.

Before we get into the nuts and bolts of how to build an internal, affordable SEO system, I want to touch upon some of the KPIs (Key performance indicators) you should try to hit when growing your organic presence. Keep in mind, this data is not meant to be accurate, but you can still use it as your North Star every time you monitor your progress.

In fact, every niche, industry, country, and city will have a different number of competitors, keyword search volumes, and audience types. And so that means that your needed efforts will vary accordingly.

One of the most common questions that I get from my clients and prospects is “How much does SEO cost?”

And while this is a fair question, there are way too many variables to give a straight answer.

It’s like asking a real estate agent, “How much do houses cost?”

Before we get into the nuts and bolts of how to build an internal, affordable SEO system, I want to touch upon some of the KPIs (Key performance indicators) you should try to hit when growing your organic presence. Keep in mind, this data is not meant to be accurate, but you can still use it as your North Star every time you monitor your progress.

In fact, every niche, industry, country, and city will have a different number of competitors, keyword search volumes, and audience types. And so that means that your needed efforts will vary accordingly.

I started selling SEO in 2012, and I have been exposed to all sorts of sales processes for over a decade.

In my best-selling book Smart Business Better You, I talk about when our office was shut down for over 2 weeks due to a major flood. In that chapter, I explained how the majority of the top performers in our team could not maintain their sales numbers because they had to work from home.

Since I was born in 1986, I have witnessed some new amazing technologies appear and become mainstream.

I remember the first cell phones, computers, smartphones wearable devices.

After working in SEO for 12 years, I can tell you with certainty that it shares the first spot on the “online marketing podium” with growing an email list.

Just like email marketing, SEO is a long-term project that compounds over time and can easily yield a 10X + ROI for years to come.

If there’s one thing I learned in my 12 years of working in SEO, this is it: search engines are made for people, not for algorithms. Let me explain this better!

Google was not the first search engine around. But it was able to eclipse all its predecessors because of the way it ranked results.

As a lawyer, you’ve likely read many articles about how to promote your firm. But these creative marketing ideas below are seriously underutilized. I am a former marketing agency owner, and our focus was mainly on paid advertising. But over the past years, the competition got fiercer, and clicks on Google became so expensive that smaller (and even medium-sized) firms could not afford the “pay-to-play” game.

Marketing a law firm doesn’t have to be hard or expensive, especially if you know these five secrets that agencies want to keep from you. Whether you are a new lawyer or the owner (or marketing manager) of a seasoned firm, you know that you are competing against a sea of other professionals.

If you are looking for a way to get started with B2B marketing on social media, you are in the right spot! This post will show you the top B3B lead generation methods our clients have been using to drum up quality phone calls and create engaged communities around their services in 2022.

It doesn't matter if you are a CPA, an EA, or a bookkeeper. If you don't build a reliable lead generation system, your business could turn into a seasonal nightmare in no time. In the following paragraphs, I will outline the two paths accounting firms can take to add $50K/month to their current revenue.

Selling can be fun, or it can be torture. But love it or hate it, selling is the number one reason businesses succeed or fail. So if you are a professional or a solopreneur looking to scale your lifestyle business, stick until the end of this post because I'll give you the most detailed guide on finding, qualifying, and closing prospects with little to no friction.