After working in SEO for 12 years, I can tell you with certainty that it shares the first spot on the “online marketing podium” with growing an email list.

Just like email marketing, SEO is a long-term project that compounds over time and can easily yield a 10X + ROI for years to come.

Getting Things Done saved my life. And this is not an overstatement.

A few years ago, I had a terrible mental breakdown that caused me to have panic attacks, anxiety, and depression.

I was hospitalized for days, and I couldn’t work for about 6 weeks.

The burnout got triggered by the sheer number of “open tabs” I had in my mind.

Managing Oneself by Peter Drucker was first introduced to me in 2015 by Tai Lopez, which (love him or hate him) has been responsible for promoting self-improvement to tens of thousands of young entrepreneurs.

This book, like many other life-changing books I read, is a very short one, so if you’re looking to improve your thinking, mindset, and habits, you’ll find everything you need to get the ball rolling in these pages.

If there’s one thing I learned in my 12 years of working in SEO, this is it: search engines are made for people, not for algorithms. Let me explain this better!

Google was not the first search engine around. But it was able to eclipse all its predecessors because of the way it ranked results.

Not long ago, I was desperately trying to sell my digital services to a starving crowd (professionals with deep pockets that really needed help with online marketing,) but yet, I wasn’t able to make real strides in the right direction.

I would close a few deals, especially when the prospect already had some basic knowledge of the services. But most times, I’d stall because I couldn’t convey the value of my work.

Then “Building a StoryBrand” landed on my desk, and everything changed.

You tried doing everything on your own, but you realized that it was not worth it. Working around the clock has only made you more tired, less efficient, and stressed.

You heard that hiring a virtual assistant could solve these never-ending workdays, but you don’t know where to start looking, and even worse, you don’t know what tasks you should be delegating.

Sell or Be Sold is the epitome of Grant’s sales philosophy. It’s blunt, it’s fun, and it’s effective.

In 2012 I started working in inside sales because it was the only job that I could get after finishing my second degree. My manager used to hold sales huddles every morning, and more often than not, we’d watch Grant Cardone’s videos.

Start With Why by Simon Sinek is not just a book. It’s a business philosophy that all entrepreneurs and C-level execs should read and abide by.

When I started my business in 2015, I had one goal in mind: to make enough money to support myself and travel the world.

To me, it seemed such an awesome goal, and in fact, it did motivate me for a bit. But after a few months, I started losing steam, and in 2017, I faced terrible burnout and was hospitalized.

In September 2014 I was 28 years old, working around the clock, and feeling totally uninspired. As I was waiting to get on a 9-hour flight, I went into a bookstore and picked up The Seven Spiritual Laws of Success. I

"Good to Great" by Jim Collins is a classic book that has been read by countless business leaders over the years. In the book, Collins and his team of researchers analyzed the factors that led some companies to achieve greatness while others languished. Here are five key takeaways from "Good to Great" that can help you take your own company to the next level:

In today's digital age, content marketing has become an essential tool for law firms to build their brand, establish thought leadership, and attract new clients.

With the rise of AI-powered language models like Chat GPT, it's easier than ever to generate interesting and informative content. However, as important as it is to leverage technology to streamline content creation, law firms must also remember the importance of infusing their content with personal experiences and real-life stories to make it more relatable and human-like.

Today, I want to share with you my thoughts on a book that I read a couple of years ago and that changed the way I market my business. It's called "This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin. If you're into marketing or business, this book is definitely for you!

As a lawyer, you’ve likely read many articles about how to promote your firm. But these creative marketing ideas below are seriously underutilized. I am a former marketing agency owner, and our focus was mainly on paid advertising. But over the past years, the competition got fiercer, and clicks on Google became so expensive that smaller (and even medium-sized) firms could not afford the “pay-to-play” game.

More and more users are tapping into technology as a tool to improve their health and wellness. In fact, Healthline’s Future of Wellness report found that an overwhelming majority (91%) of Americans are optimistic about the intersections between health and technology across the key categories of nutrition, fitness, sleep, and mental health. However, 69% of those surveyed also agreed that most wellness technologies are expensive, which is why they turn to smartphone apps as low-cost yet effective solutions.

Are you looking for a way to get the most out of your negotiations? The book 'Never Split the Difference' by Chris Voss and Tahl Raz provides an in-depth look at how to effectively navigate difficult conversations. From how to properly leverage your power to the importance of understanding human behavior, this book is packed with invaluable advice that can help you maximize your success. In this blog post, we'll be discussing 5 key takeaways from the book that will help you get ahead in any negotiation!

As a consultant and former owner of a successful digital marketing agency, I can tell you that advertising works… but there is a time and a place for it. In fact, one of the biggest challenges I faced when I first launched my agency was dealing with new businesses that expected to grow their brand overnight solely with Google or Facebook ads.

The world of coaching has changed dramatically in the last several decades, and The Coaching Habit by Michael Bungay Stanier is a must-read for anyone looking to stay ahead of the curve. In this book, Michael provides an insightful and invaluable look into modern coaching, packed with five key takeaways that will help coaches hone their approach to better serve their clients. From understanding the power of questions to mastering active listening skills, this blog post dives into the most important lessons from The Coaching Habit so you can be the best coach possible.

As a new or even experienced layer, marketing your law firm can be a challenge, especially when it comes to standing out in a crowded market.

While lawyers have traditionally relied on referrals and word of mouth to generate business, today's digital landscape requires a more proactive approach to marketing.

We all want to be persuasive, successful people in our day-to-day lives. Whether it's at work or in our personal relationships, having the ability to influence others can be a powerful asset.

Robert B. Cialdini's book "Influence" provides readers with five key takeaways that can help you become a master of influence and persuasion. In this blog post, we'll discuss these five key takeaways and how you can use them to your advantage in any situation. So if you're looking for ways to increase your influence, read on for some invaluable tips!

Marketing a law firm doesn’t have to be hard or expensive, especially if you know these five secrets that agencies want to keep from you. Whether you are a new lawyer or the owner (or marketing manager) of a seasoned firm, you know that you are competing against a sea of other professionals.